Energy
Technology/brand: Electrolux
Article title: Electrolux Now Helps Clean Our Virtual Home
Website name: PSFK
Link: http://www.psfk.com/2014/12/electrolux-now-helps-clean-our-virtual-home.html
- maintaining the internet releases as much CO2 into the atmosphere as the entire aviation industry each year
- a lot of that energy is generated by people creating, reading and sending spam mail
- Electrolux is a vacuum cleaner for the digital age, an app designed to help people clear out their clouds and reduce the carbon footprint of their digital space
- There are three levels of cleaning – S M and L. S-level cleaning targets unread social and promotional emails. M adds any unread emails older than three years not sent by your personal contacts or yourself. L works like M, but includes those sent by personal contacts
Organizational stakeholders
- Everyone who has an inbox
- Energy companies
- marketing agencies
- companies that use promotional emails to get customers
Propose the first 3 steps in deploying this technology
- Educate the world about the amount of CO2 generated by spam mail
- Acquire customers through beta invitation
- Use feedback loop to measure the impact it has brought to planet earth
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Wow – I didn’t realize how CO2 is generated by email, so I would agree with beginning with your first step. Perhaps this could be expanded to other daily routines and activities that we use our laptops/phones for. It could also be useful to engage with large companies that are desk-based, and have employees using email to reach the masses and fill them in about this information. Great find!
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I found this post very interesting.This is something that we never think about and it could make a good impact in our emissions. I specially like that this’s coming from a company that makes products to clean “real” trash and maybe helps people to clean web trash more often.
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