(1) Problem

Primary category is Mobility, but application also touches Public Administration & Services, and Health & Safety. Perspective is city mayor’s office.

(2) Summary

• INRIX, Inc. of Seattle (WA) developed and launched a platform that integrates location data collected from connected cars and personal devices to analyze movement of people, vehicles and commerce
• The platform leverages readily-available real-time geocoded GPS data from a large number of sources that are distributed fairly evenly across cities (e.g., taxis)
• These data can be used, for example, to make transit systems more efficient, site new business, and measure marketing campaign results
• The platform provides data visualizations that facilitates quick and easy assessment of traffic controls and roadway performance
• The overwhelming volume of available data provides an accurate picture of actual population movements, thereby minimizing reliance on road-side counters and automated traffic records

Garthwaite, E. 2015. INRIX launches smart cities platform to exploit connected cars. ITProPortal, courtesy of 24N.biz. Posted 05-Jul-2015 at http://www.itproportal.com/2015/05/07/inrix-launches-smart-cities-platform-exploit-connected-cars/

(3) Stakeholders

• Transportation department
• Sustainability department
• Business development incubators
• Lending institutions/ risk managers

(4) Deployment

• Create consortia of city agencies to brainstorm specific benefits of this platform
• Provide public access to data visualization
• Monitor and measure performance of transit systems; identify and correct bottlenecks
• Gather performance data from businesses that utilize the platform to increase sales, and leverage those results into wider deployment