Using Connected Car Data for Smart Urban Planning

INRIX Population Analytics

(1) Problem

Primary category is Mobility, but application also touches Public Administration & Services, and Health & Safety. Perspective is city mayor’s office.

(2) Summary

  • INRIX, Inc. of Seattle (WA) developed and launched a platform that integrates location data collected from connected cars and personal devices to analyze movement of people, vehicles and commerce
  • The platform leverages readily-available real-time geocoded GPS data from a large number of sources that are distributed fairly evenly across cities (e.g., taxis)
  • These data can be used, for example, to make transit systems more efficient, site new business, and measure marketing campaign results
  • The platform provides data visualizations that facilitates quick and easy assessment of traffic controls and roadway performance
  • The overwhelming volume of available data provides an accurate picture of actual population movements, thereby minimizing reliance on road-side counters and automated traffic records

Garthwaite, E. 2015. INRIX launches smart cities platform to exploit connected cars. ITProPortal, courtesy of 24N.biz. Posted 05-Jul-2015 at http://www.itproportal.com/2015/05/07/inrix-launches-smart-cities-platform-exploit-connected-cars/

(3) Stakeholders

  • Transportation department
  • Sustainability department
  • Business development incubators
  • Lending institutions/ risk managers

(4) Deployment

  • Create consortia of city agencies to brainstorm specific benefits of this platform
  • Provide public access to data visualization
  • Monitor and measure performance of transit systems; identify and correct bottlenecks
  • Gather performance data from businesses that utilize the platform to increase sales, and leverage those results into wider deployment
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One thought on “Using Connected Car Data for Smart Urban Planning

  1. This is cool. I think we would see an acceleration of usefulness for this data as self-driving cars become a common feature of urban life. They will no doubt be collecting a ton of data.

    Like

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