1. Sustainability Problem

Energy: The fashion industry is noted for heavily using resources at an unsustainable rate.  It can take 10,000 liters of waters to produce just a single t-shirt or 8,000 different chemicals to turn raw materials in to clothes. Thus, renewable sources of materials to make clothing are needed.

Source: http://www.renewableenergyworld.com/index/tech/why-renewable-energy.html

2. Technology

Article: Tech Talk: The North Face’s innovative Moon Parka is made from spider silk by Tim Newcomb
Link: http://www.si.com/edge/2016/01/19/tech-talk-the-north-face-moon-parka-prototype-spider-silk-technology

• The Moon-Parka serves as a leap into next-generation materials by using protein-based fibers from synthetic spider silk, eliminating the use of petroleum-based materials
• The artificial spider silk made by Japanese-based Spiber has turned the Moon Parka into the world’s first article of clothing to be made from artificial protein material
• North Face will push to bring the Moon Parka to the market as soon as possible, with a possible push for some time this year

3. Organizational Stakeholders

• North Face company
• Goldwin Company
• Spiber Company
• Consumers of the Moon Parka jacket
• The fashion/textile industry

4. Implementation

• Spiber teamed with Goldwin and The North Face to take the synthetic spider silk and turn it into an outerwear jacket
• The companies need to generate an enough supply to match the potential demand of the product
• The companies then need to develop a marketing strategy to advertise the Moon Parka to the masses