AirDye’s Ecological Dyeing Process Makes the Future of Textiles Bright

Sustainability Problem: 

  • The dyeing process can be a potentially devastating industry when it comes to chemicals, waste, and water usage
    • 1/3 of the world does not have access to clean water
    • Traditional dyeing and textile decorating is the third largest consumer of water in the world


AirDye, a new method created by Colorep for dyeing textiles takes water almost out of the equation, using 90% less water, but also reducing the emissions and energy used by 85%, since extreme heat is needed to dry the textiles after they are soaked in dye (and most fabrics then require a post-rinse and yet another dry cycle).

  • Uses all synthetic fibers for its material, which can be made from recycled PET bottles
  • Uses dispersed dyes that are applied to a paper carrier
  • Uses heat to transfer the dyes from the paper to the surface of the textiles, coloring it at the molecular level
  • All paper used is recycled, and dyes are inert, meaning that they can go back to their original state and be reused

Organizational Stakeholders

  • Supply chain communities
  • Factories
  • Apparel companies
  • Consumers
  • Health/Hospitality industry


  • Education/ Marketing
    • “Spread the word in a brand-appropriate way, creating a viral, buzzworthy campaign that echoed the sustainability message”
  • Partner with apparel industry governing bodies like the Sustainable Apparel Coalition
  • Partner with vendors
  • Develop transition plan from old to new technology
  • Sale within fashion
  • Scale technology to additional applications

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