Problem: Plastics in the Oceans
Today, the Earth’s oceans are littered with millions of tons of plastic, wreaking havoc on animal and plant life in the water. This does not only affect the wildlife, but humans who rely on them for food and or business
Technology: “How a Pair of Jeans Could Save our Planet’s Plastic-Choked Oceans” by Issie Lapowsky
New York City-based startup, Bionic Yarn, has created a way to make fabric from recycled ocean plastic and turn it into denim products. The products are woven with some nine tons of ocean plastic inside. One of the company’s yarns is FLX, which is is made completely of recovered plastic. Their patented technology heats and spins together dozens of RPET strands to make new and improved yarn
Stakeholders:
Bionic Yarn tech engineers/designers
Technological partners
Design Collaborators
Fashion designers
Clothing retailers
Customers
Implementation:
In order to implement this technology on a large-scale, a number of investors need to be introduced
Fashion designers must begin to use the technology to introduce the innovation to the public and encourage its usage down the supply chain i.e. factories and low-end designers/retailers. For example, Bionic Yarn has partnered with celebrity/designer, Pharrell Williams, who uses it in his G-Star Raw collections
The company should start a campaign marketing the technology to high-end textile suppliers, proving that this material can be recycled and high quality
Sources:
http://www.wired.com/2014/08/bionic-yarns/
I think it is great that denim and other fabric can be completely made out of recycled plastics. It is incredible that even if all jeans were made from recycled plastics, we would barely put a dent in the amount of plastic littered into the environment. I wonder how much total energy and resources are being saved as a result of this recycling process.
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