The Sustainability Problem
Paper production has been partially blamed for the depletion of our forests. The publishing industry is one of these industries that use paper heavily. Companies are now looking into ways to be more sustainable.
The Technology
DuraBook technology developed by Melcher Media is a synthetic paper not made of trees. The resulting paper made of plastic fibers is durable, recyclable and waterproof. In technical terms it is a “technical nutrient” or it can be re-used endlessly and upcycled.
The special paper was used to publish “Crade to Cradle”, a book about reimagining the way we produce things to consider the whole product lifecyle.
Stakeholders
- Publishing companies
- Paper suppliers
- Consumers
- Recycling companies
Deployment
- Cost analysis to ensure that books using this material will not result in very high price tags
- Inform / educate retailers and consumers about this new material and convince them of the benefits
- Educate recyclers about this material to ensure they know how to handle the material (don’t recycle it like regular paper)
Resources:
makeasmartcity 
This is an interesting technology. There is a great deal of opportunity from a marketing perspective because this is not only a sustainable technology that reduces waste, it is also very durable and even waterproof. This makes this material better than the traditional paper that is used, which makes it easier to market to consumers that are not necessarily concerned with sustainability.
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Nice post! Your blog is informative for everyone. Henchman has been using rugged Durabook tablets on the Electronic Tool Control Cabinet of the HenchmanTRAK series ever since the first prototype was released.
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