Sustainability problem

Most toys are made from fossil-fuel based plastics. There is uncertainty whether such products can have negative health effects on babies and children. Styrenes, phthalate, BPA and PVC are well known health offenders. Some of these substances can become hormone disruptors that are linked too reproductive and birth problems as well as carcinogens. Toys that are advertised as “BPA-Free”, “PVC-Free” etc, can still contain petrochemicals harmful to health. Additionally, there is an increasing interest and demand for lower carbon footprint products.

Bioserie toys provide an innovative answer for those who search for aesthetically pleasing products while maintaining their children and the environment’s health.

Technology

• Bioserie is the world’s first to produce its toys from purely plant based plastics and materials. It uses a blend of polylactic acids without petrochemical additives. Their product is certified by the Department of Agriculture’s BioPreferred program to be 100% bio-based.
• Modifiers are used to ensure the product to be non brittle and heat resistant. The company has focused its R&D on improved resistance and durability.
• The coloring material are also based on sustainable raw materials specially developed for biopolymers. It Meets global industry and composting standards.

 

Stakeholders

• Costumers (Most likely parents)
• Toy stores/ distributors
• Investors
• The company
• Environmental & health NGOs

 

Implementation

• Bioserie and NGOs should market to parents the dangers of oil based toys and promote the comparative benefits of plant based plastic toys.
• NGOs should pressure toy stores and toy distributors to supply more products made out of safer materials such as Bioserie’s plant-based plastic.
• Bioserie should manage their relation networks of potential investors in order to gain more capital to further enhance the quality, design and marketing of their product.

 

Reference

https://www.indiegogo.com/projects/bioserie-bioplastic-baby-toys-made-of-plants#/

http://www.plasticsnews.com/article/20140613/NEWS/140619946/turning-bioplastics-into-childs-play

http://www.bioserie.com/bioplastics.html