Six-pack rings you can eat!


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Waste in Oceans

The Oceans account for roughly 70% of our planet, yet a lot of waste ends up in the oceans. This waste has negative affects on the species that live there and ecosystems. There is no real management system of waste in the Oceans and there is no way to really collect it. With a growing human population, economic growth and consumption the levels of waste in the oceans will increase substantially.


  • Saltwater Brewery and We Believers have partnered together to create the first edible beer can packaging
  • The product is made from byproducts of the brewing process; the product is made out of wheat and barley
  • Animals could eat the product and if it is not eaten it is biodegradable
  • These six pack holders are as strong as their plastic counter-parts

Article: “Edible six-pack rings feed rather than strangle, wildlife”


  • Breweries/beer companies
  • Consumers
  • Manufacturing companies
  • NGOs
  • Investors
  • Advertising agencies

Deployment Strategy:

  1. The first step would be finding several different breweries and beer companies that would want to use this product
  2. The second step would be to find investors and funders that could make the price of this edible six pack reasonable that breweries and companies would want to use it
  3. Create enough demand for this product so production cost would be lower
  4.  Create an ad campaign and work with a business savvy NGO that would intrigue the public.



3 thoughts on “Six-pack rings you can eat!

  1. Wow- I love this idea!! It’s crazy to think that it’s taken this long to come up with a new solution to one of the biggest problems the marine life eco-systems struggle with. I wonder what it would take for Coke and Pepsi to begin using this instead of the current plastic ring holders they use. In your research did you come across a cost comparison on using the biodegradable materials versus what is used today? The sustainability story alone may be worth the up-cost (if there is one). I hope to see this deployed across the markets soon. Thanks for sharing!


  2. Great idea. It’s so simple, it’s a shame it isn’t already in wide use. Perhaps any step they’d need to take is to investigate if the rings start to disintegrate when wet due to the elements or condensation on the outside of cool beverages.


  3. I love this idea, and I had watched kind of same product, but for plastic cups, on shark tank program and I just checked nowadays they created their brand Loliwire. They have 5 different flavors as well and it is very promising technology when we think the application areas like six-packs rings :)!
    Here is the link of cup version if anyone interested:


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