1: Bluetooth Movement Tracking Technology

• Created by Proximus who has developed a way for retailers to anonymously track shopper movement through their store
• Solution leverages battery-powered tags that transmit signals with Bluetooth energy
• Technology can provide valuable information such as:
  • where the shopper went
  • where the shopper paused
  • how long the shopper was in the checkout area
  • when the shopper left the store

2. Problem Technology is Solving

• Leveling the field with online stores who can identify exactly which productions consumers are looking at and tailor advertising to an individual based on that information, whereas brick-and-mortar stores do not have that option
• Gives the store ability to determine the following:
  • which products are of most interest to shoppers
  • which aisles are over-crowded
  • when is traffic highest vs lowest
  • which aisles experience less traffic than others

3. Technology Stakeholders

• Proximus, developer of technology; they are working to launch a version of the software that uses shopper cell phones instead of cart data
• Brick and Mortar Retailers; consumers of technology
• Shoppers

4. Implementing Technology

• Trial has been completed with Nisa retailer in Spain
• Rolling out with multiple Carrefour supermarkets now
• After successful deployment of current model trials of an newer version can begin where the solution would use a retailers loyalty program that would track individuals via their mobile phones (as long as they opted in)

Article: http://www.rfidjournal.com/articles/view?11991