1) Providing clean and affordable access to everyone in the world is a lofty goal, and one that an organization called Charity:Water is currently pursuing. Their goal is to “solve the water crisis and reinvent charity for a new generation.” However, while a worthy cause, it is often difficult to encourage donors to connect to a project that takes place hundreds of miles away.
2) Charity: Water has used virtual reality to help connect potential donors to the charity’s causes. In a recent fundraising event, the organization leveraged virtual reality headsets to allow attendees to get an intimate glimpse into how a recent project to provide clean water in Ethiopia changed a young girl’s life. The technology enabled guests to gain a better understanding of the issues the organization is looking to tackle and emotionally connect to the causes they were donating to. The Clinton Global Initiative used a similar technology to “drive collaborative action” as many other non-profits are looking to do the same in a meaningful and “transformational” way.
3) Stakeholders that would need to be involved include technology companies, potential donors, non-profits, digital media specialists, engineers.
4) The first step in deploying this technology would be to identify potential projects (based on success) to highlight as part of the initial VR filming process. Once the project(s) are identified, the organization would have to assembly a crew of VR specialists or a third party to manage the development of the short VR experience to test on an initial set of potential donors. The high potential or high loyalty users could be leveraged to test the approach and evaluate potential opportunity size and costs to implementing the technology more broadly. Once this is validated with the industry, technical and user experience experts, the VR program could begin to showcase additional projects.
mst2135 july 14, 2016