1. Problem: Health & Safety
Individuals require vastly different amounts of water each day depending on their age, activity level, size and other factors such as pregnancy/medical conditions. This makes providing accurate recommendations to individuals difficult.
2. Pryme Vessyl Vessyl smart cups link biological data (age, weight, height, etc.) with data generated by fitness trackers to determine how much water a person should drink and when.
– The cup is outfitted with sensors that detect how much you’re drinking.
– If you aren’t drinking enough water, the cup will ping you.
– This solution may prove especially useful for athletes, pregnant/nursing women and others who require more hydration than the average person.
– Athletes/athletic organizations
– The medical community
– Pryme (the manufacturers of Vessyl)
– Target advertising of the device towards athletic societies, organizations and teams.
– Perform research on hydration needs associated with certain medical conditions.
– Develop compatibility with FitBit (currently only available for Apple Health and Jawbone)