• Sustainability problem
  • Clean water is a scarce or unaffordable resource for people in developing countries.  Further, natural disasters or man-made crises such as war place millions of people in new refugee camps that lack infrastructure to provide water to all of the residents.
• Technology and how it connects to problem
  • Purelives is a 5 gallon water filtration and transportation system allowing it to be used at home or at a water source and carried back to the home.
  • The filter can work with any fresh water source (wells, rivers, etc) and removes 99.9% of bacteria, viruses, heavy metal and other contaminants
  • Filter lasts for 3000-5000 gallons and stops allowing water through when it needs to be changed so there is no risk of using filters that are no longer appropriately cleaning water.
• Stakeholders
  • NGOs, especially disaster relief
  • Residents of developing countries with poor water sources
  • Workers in fields away from water sources
  • Campers
• Implementation steps
  • Rebrand the company and product.  “Portapure” reminds readers of sanitation (portapotties) and Pure Life is a name for a number of  organizations (some religious) that focuses on sexual issues.
  • Partner with NGOs to pilot the usage and understand real world challenges for using the system- how do you supply replacement filters, etc?
  • Develop a pricing model that can meet low income people in developing countries, for example, microfinance leveraging community peer groups to ensure repayment.

http://www.portapure.com/portable-water-filtration/