Online Body Measurements to Reduce Energy Use


Problem: Textile and Energy Waste due to Improper Body Measurements  

Online retailers use a lot of energy when it comes to shipping and reshipping items that don’t fit their customers properly or due to material quality satisfaction, and or customer’s just not liking what is sent to them. These items are returned or even thrown away by the customer, ending up in landfills- increasing textile waste.

Technology: 10 awesome innovations changing the future of fashion” by Melissa Breyer

A new technology promotes “smart” online shopping, which has the potential to reduce returned items, minimizing shipping energy and limiting waste. The companies, MyShape and Fits Me, have developed a patented technology that matches shopper with items that correspond to their personal measurements and style preferences. The latter even has a virtual fitting room with a shape-shifting robotic mannequin that mimics your personal body shape so that it can find an exact size and fit. This technology has found success at online German retailer, Quelle, which saw returns reduced by up to 28%, saving energy and money.


Smart online shopping tech engineers/designers

MyShape and Fits Me designers

Technological partners


Fashion designers

Online clothing retailers



In order to implement this technology on a large-scale, a number of investors need to be introduced

Fits Me and MyShape both appear to be European companies, and in order for it to have an even bigger impact, it must be introduced to the US market, which has a big influence in the fashion industry

Smart online shopping connects both fashion and technology. In order for this specific kind of engineering to take flight, there should be promotion and marketing geared towards students and designers who would be interested in furthering this field



Fit Origin


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