1. Sustainability Problem Area: Social/Engagement/Transparency
It is difficult for online shoppers to learn about the sustainability aspects of products they buy. Mainstream retailers do not often disclose helpful information, and consumers need to spend time investigating brands and products to be well informed.
- Impakt, an “ethical shopping” extension, hopes to bring this common browser technology, also used by ebates (reward for online shopping), Honey (coupon finder), and Amazon (price & product finder), to the world of social responsibility
- The Impakt extension uses algorithmic machine learning to access public information such as government data, industry studies, and university or NGO reports
- It then will flag those products and companies that exploit child labor or climate change (just 2 examples), and recommend alternative products that may match user preferences better (and be more sustainable)
- Impakt can be used on both retailer websites (Amazon, Macy’s, Best Buy) as well as company websites (H&M, Sephora).
- Impakt Team
4. Deploying the Technology
- Impakt will need to grow their user base via marketing or word of mouth to spread the word about their service
- Impackt will need to build relationships with brands and retailers, so that they do not figure out a way to block the extension because of information they do not want to share with their supplier
- Impackt could work to make their information more specific, so that not just entire brands (e.x: H&M), and partner with companies to help them tell sustainability stories.
Comment: The power reserve for the “e-dumper” is 600kWh, as much as an average home in the Mid-Atlantic US uses in a month. In one day, the truck can generate 200kWh of energy from 20 round trips. What happens, however, if this truck isn’t’ going downhill everyday, and can’t generate energy from breaking?