Sustainability issue: Health, Energy, Water
Global population is increasing, with more people moving to cities and more consumerism overall. This has grown demand for food, which in turn has led to the use of pesticides and other technologies to maximize yields. The impacts of this are tremendous on human health, leading to cancers and other diseases. Furthermore, food demands across the world are increasingly supplied from all corners of the world. The global transport and trade of food is extremely inefficient and requires significant energy and water consumption.
- Niwa is a high-tech indoor garden gadget that allows people to grow food form their own home. This addresses both the issue of pesticides and the issue of transporting crops across the world, which requires energy and water.
- The device has a hydroponic base that use mineral solutions instead of soil. It allows you to plant and grow a small vegetable crop with the help of an integrated fan, lights and sprinklers.
- The only manual requirement is for the person to choose which seed to “plant” and then drop them into the base. The rest of the “growing” process fully automated as sensors allow regulation of the humidity and temperature to foster perfect growing conditions.
Article title: The Kitchen Garden Goes High Tech
Website name: NY Times
Article Link: https://well.blogs.nytimes.com/2015/05/19/the-kitchen-garden-goes-high-tech/
Company website link: http://getniwa.com
- Niwa company
- Supermarkets/food retailers
- Technology launched through a Kickstarter campaign but is not ready yet to be shipped. However, it can already be pre-ordered. More funds should be collected by pitching to investors to ensure that it can be commercial soon.
- In the meantime, those funds should also be allocated to enhancing the marketing of the product through social media and advertisements in cities (e.g. subways). Should pay health-conscious celebrities who can endorse the products.
- Begin shipping the product to those who have preordered, open the online store and find retailers to sell to.