With the motto: Free ultrafast Wi-Fi. And that’s just the beginning, LinkNYC moved to London UK and started to deploy the kiosks using the same business model.
From a business model perspective, the initiative is really cool. Governments are providing a new set of services throughout part of the cities, such as WIFI, access to the internet (through a screen), charger, free phone calls, among others. Why is so interesting? The equity from the government is 0, the equity from the private sector is 100%. The way this genius made it possible was simple. What a corporation like Coca-Cola, American Airlines or Samsung would like to have in cities like NY, London, Hong Kong? One square foot, or maybe 3 to promote your services at every corner through very technological devices. That was exactly what it was offered by this private-public innovation. The government does not allocate equity, but provide a space to deploy these devices that provide services to the population, at the cost of showing advertising at every corner o the city. A good decision? It depends. Nevertheless, today we want to look at the technology and the supplier.
- Connect to free ultrafast Wi-Fi using your personal device.
- Access maps, directions, and city services from an easy-to-use touchscreen tablet.
- Stay in touch with free phone calls from BT.
- Press the dedicated red 999 button in the event of an emergency.
- Safely charge your device using one of two USB ports.
- Enjoy more room on the pavement with InLink’s sleek, resilient design.
- View public service announcements and more relevant advertising on two 135.7cm HD displays.
1.- You need a city where land is so expensive that even for a big corporation is too costly.
2.- Get in touch with Ruckus Wireless
3.- Find out the companies interested in promoting their services and products through the platform.
By Gabriel Guggisberg (gg2642)