Some ideas are made to be copied. LinkNYC is one. (gg2642 – Week 10)

With the motto: Free ultrafast Wi-Fi. And that’s just the beginning, LinkNYC moved to London UK and started to deploy the kiosks using the same business model.

From a business model perspective, the initiative is really cool. Governments are providing a new set of services throughout part of the cities, such as WIFI, access to the internet (through a screen), charger, free phone calls, among others. Why is so interesting? The equity from the government is 0, the equity from the private sector is 100%. The way this genius made it possible was simple. What a corporation like Coca-Cola, American Airlines or Samsung would like to have in cities like NY, London, Hong Kong? One square foot, or maybe 3 to promote your services at every corner through very technological devices. That was exactly what it was offered by this private-public innovation. The government does not allocate equity, but provide a space to deploy these devices that provide services to the population, at the cost of showing advertising at every corner o the city. A good decision? It depends. Nevertheless, today we want to look at the technology and the supplier.

linkUK

  1. Connect to free ultrafast Wi-Fi using your personal device.
  2. Access maps, directions, and city services from an easy-to-use touchscreen tablet.
  3. Stay in touch with free phone calls from BT.
  4. Press the dedicated red 999 button in the event of an emergency.
  5. Safely charge your device using one of two USB ports.
  6. Enjoy more room on the pavement with InLink’s sleek, resilient design.
  7. View public service announcements and more relevant advertising on two 135.7cm HD displays.

 

Implementation:

1.- You need a city where land is so expensive that even for a big corporation is too costly.

2.- Get in touch with Ruckus Wireless

3.- Find out the companies interested in promoting their services and products through the platform.

Sources:

http://www.inlinkuk.com/

 

By Gabriel Guggisberg (gg2642)

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