Conserving water, one shower at a time.

Sustainability problem:

California is the most populous state in America. Where does it source its water? The Sierra Nevada’s snowpack and state reservoirs, accumulating water from precipitation.

In years of drought and exceedingly hot temperatures, water supply from the snowpack and reservoirs fall short. In such years, the state pulls from and depletes its aquifers for groundwater. California must save water and all citizens are encouraged to do so.


Each citizen can play a role in conserving water, and this applies to the mundane daily shower. This is where Nebia comes in. Nebia is a start-up, back by Tim Cook and Eric Schmidt, providing a shower product capable of saving up to 70% in water in comparison to traditional showers of the same duration. The Spa Shower System, which is its first product, creates a cloud of mist by creating more droplets with less water, covering 10 times the surface of a traditional shower head. Yet, per the company, the technology does not compromise on comfort or efficiency, guaranteeing temperature and pressure.


  • California residents
  • Customers
  • Investors
  • Large institutions piloting the product
  • Competitors


Business development:

  • Develop pilot projects with large institutions (currently working with Equinox, Apple, Google, Stanford University)
  • B2B campaign: target large clients such as hospitality groups and residential real estate developers

Communication plan:

  • Digital marketing push to encourage B2C sales
  • Simultaneous PR campaign
  • Develop presence and buzz tech and water management conferences


  • Land first large business partner then expand operations
  • Scalability is compromised by high cost


Comment on ‘A Pill that won’t let you forget to take it’

I see value of this technology, beyond application for Alzheimer patients. High risk patients after hospital discharge often require a strict and precise dosage of medication post-surgery. If patients do not follow the regimen, it can lead to readmission to the ER. I see this as a sustainable option for both patients and ER services.

Prior weeks’ comments:

Week 1 (9/21): See comment here

Week 2 (9/28): Comment on ‘Smart Cities empowered by Blockchain

I also wrote about blockchain’s potential in my post for this week, in the context of IBM providing Blockchain technology to its food retailer customers for increased food security. This is exciting, given the many applications. I am particularly interested in its application for the fashion industry. As large fashion conglomerates are trying to clean up their supply chain and provide more transparency to the consumer, this technology will surely be a crucial mechanism.

Week 3 (10/5): Comment on ‘New Textile Technology Makes Leather Alternative from Discarded Pineapple Leaves’

This week, I also wrote about alternative leather sources. Modern Meadow bioengineers real leather from producing collagen from fermenting a specific strain of yeast. In my opinion, faux-leather is not as strong of an alternative as fashion and luxury companies do not want to compromise on quality and mentalities are unlikely to change overnight. What I like about Modern Meadow, if scalable, is that it could present a true alternative combatting animal cruelty, without compromising the sustained growth of retailers. What remains to be seen is whether Modern Meadow is less GHG intensive than sourcing real leather from animal skin.

Week 4 (10/12): Comment on ‘Long Lasting Produce!’

When reading about these ‘Hazel’ technology, the first thing that comes to mind is ‘why is this not being used everywhere’? Is it cost, or simply that the word has not gone out yet? I would love to know more about cost of this product and discuss with companies such as Driscolls for example. In any case, this technology so far looks like a win-win.

Week 5 (10/19): Comment on ‘Turning Climate Pollution into Fish Feed’

In one of my posts, I also discuss fish feed, its implications for sustainable farming and environmental challenges (ocean depletion). In researching, sustainable fish farming, I explored the topic in further depth: overfishing is not simply an issue of direct consumption but also of fish feed, as you explain in your post. This makes technologies like this one and Entocycle very relevant in solving this sustainability problem. I wonder, though, whether research is comprehensive on ensuring that Novo Nutrient is safe for humans consuming the fish it feeds.







4 thoughts on “Conserving water, one shower at a time.

  1. The innovation could be scale across the world cities since by 2030 world will have a 40% gap between water supply and demand. Moreover, water price is increasing over the last several years not only within the US cities also counties like Singapore; it would be an excellent saving for the citizens of the world.


  2. This is an innovative technology that building contractors should really think about when equipping shower heads in accommodation units. The technology does not only saves water but also saves money through savings on water/utility bill. The website even has a feature to count your annual savings!


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