1) Sustainability Problem (Waste): Waste management in America is a huge problem and as waste production continues to increase, we have limited places and mechanisms to get rid of it. According to Feeding America, the U.S.A wastes 108 billion pounds of food in a year with almost 40% of our food supply being wasted a year. Food is wasted from production to our homes. The EPA states that 30% of what we put in the trash can be composted. Composting has been around for thousands and thousands of years; new technology seeks to help normalize it in our daily lives to reduce and reuse waste.
2) Technology Summary: At-home Composting
- Pela Labs created an at-home composting machine known as Lomi which would compost food waste into soil in as little as 4 hours.
- Their goal is to normalize composting in homes and make it a staple kitchen appliance that everyone uses in their day to day.
- Lomi would mimic the natural composting cycle through heating and chopping which would create soil; this would help reduce methane that is produced when food waste is left to decompose in landfills while also creating soil, a natural carbon reducer.
- Their CEO claims that their plan to distribute 10 million Lomis would mirror “the same amount of work in helping with carbon capture and diversion as about 100m mature trees.”
3) Organizational Stakeholders
The largest stakeholders are the average consumer and would likely be most attractive to young professionals and families. Additional stakeholders can be large business and restaurants. Organizations with large offices would benefit from using this technology to manage food waste in lunchrooms/cafeterias. Restaurants are a huge producer of food waste and Lomi would help manage that waste.
- Market heavily to young people using platforms such as Instagram, Twitter, and Tiktok. Younger generations are into trends and care more about the environment. They will eat this up!
- Create partnerships with large organizations including food and restaurant chains. For example, pairing up with companies like WeWork where they place Lomis in their buildings.
- Collect data on the effects of Lomi and record how much it is actually being used; this could be as simple as a software update that tracks how much food waste is being composted. This will help quantify the effect of the Lomi which can be used to drive investment and increase purchases.