Sustainability Problem: Waste
Cardboard: To create new cardboard from old cardboard, it uses 75 percent of the energy that would be needed to start from the beginning. If 1 ton of cardboard is recycled, it saves 46 gallons of oil. In the United States, 90% of the products shipped are packaged in cardboard. The transit cost for the recycling loops comes at a high price, and cardboard has a low value.
Carboard to Products Technology(CTP): The CTP technology has state of the art defibering method combined with an innovative mineral-based composite that can produce a wide variety of degradable feedstock materials. This is the only technology that converts cardboard into other products without recycling, landfilling, or incineration centers. Currently, the CTP technology is being used for Soil conditioners, garden mulch, goods packaging materials, and bedding material for odor control in livestock farms.
- Pact Renewables PTY LTD.
- Landfills Companies
- Recycling Centers
Marketing: The marketing strategy should target industries and companies that could benefit from this technology. Age groups from 18-35 on social media platforms because of their better understanding and benefits of becoming more sustainable.
Investors: Since cardboard waste is in ample supply without many technologies with a cost-benefit solution, CTP shouldn’t be hard to pitch to investors.
Identify locations: It is critical to build facilities that implement this technology near the high density of cardboard waste to minimize transit costs and maximize the profit margin.