Peter Schott // pcs2144
(1) Sustainability Problem: Water
Per the UN, the Middle East and North Africa (MENA) remains one of the world’s most water-scare regions, with 17 countries considered below the water poverty line. Around 1.1M people lack reliable access to water and 2.7M live in regions where water scarcity exists for at least one month of the year.
(2) Water scarcity is an issue – analysts predict that water scarcity may contribute to future conflict in the region.
- Agriculture comprises of 80% of the water usage in the MENA region; often the cultivation of crops, specifically citrus fruit in rural Morocco, has depleted the natural groundwater reserves and aquifers at a rate faster than replenishment
- Seawater desalination and dams are the current tools used to address water scarcity in the region, however they come with several negative externalities
- In Morocco specifically, the NGO Dar Si Hmad has partnered with German WaterFoundation to utilized their CloudFisher fog-harvesters, which use no energy, to collect up to 600L+ of drinking water per day per net*
- The CloudFisher technology can withstand win speeds up to 120kph while catching water droplets in the air that (often) comply with WHO drinking water standards*
Article: Can tech advances solve arid Middle East’s water scarcity problem?, Arab News
Stakeholders include NGOs that provide local solutions to rural farmers and villages in the MENA region.
An example of this in Morocco is Dar Si Hmad for Development (NGO) connecting the CloudFisher fog-harvesters (local solution) to 16 villages in rural Morocco.
Additionally, Governments and Ministers are stakeholders as “water is the lifeblood of civilizations that shape economies, as said by Reem Al-Hasimy, UAW minister of state.
Given that the focus of this is to drive end-user (customer) adoption, the below does not contain steps to fix the broader water scarcity problem across MENA; additionally, influencing government will delay broader adoption but is needed to create a robust market.
- Educate communities and farmers about the importance of water, specifically the importance of protecting water supplies, to help introduce good conservation habits and available technologies
- Pilot the CloudFisher technology in communities, collecting data around environmental conditions (weather, air temp, etc.), water collected, time spent by community to harvest, etc.; attempt to create a business case as to what the technology actually achieves (is it time saved, money saved, lives saved, etc.)
- Explore conversations with government to discuss the importance of water scarcity in the MENA region, the success of the pilot program, the impact of international trade on water scarcity; propose a potential export tax through policy that could be used to provide solutions such as CloudFisher to farmer villages, in an effort to provide drinking water