Dharmen Hariprashad #dh2733
- Sustainability problem: Waste/ Apparel industry overproduction.
- Technology Summary: On-Demand manufacturing is a production model when goods are only made when or as they are required. It is also referred to as made-to-order in the fashion industry. In the wake of COVID and the adoption of digitization by consumers and new software innovations (3D Scanning), it has allowed brands to experiment and initiate new ODM processes. Also with an emphasis on sustainability and reducing carbon emissions, ODM is one way to deal with the overproduction problem in the apparel industry.
- On-demand manufacturing allows companies to produce only what consumers order with a faster response time. It eliminates unnecessary production and harmful waste—this can be profitable for the brand and at the same time good for the environment.
- OnDemand Manufacturing is currently only used by smaller brands and new startups; however, new innovative software designs may allow larger companies to scale the process.
- Applying digitization to fashion will allow brands to redesign their manufacturing process. Manufacturers will be able to move away from a model where they estimate how much goods to produce and only make what is needed.
3.Stakeholders
- Retailers
- Consumers
- Software Developers
- Fabric Manufacturers
- Brands
- Trade Organizations.
4.Implementation:
- Create a seamless process with the use of software for the OnDemand manufacturing process.
- Educate consumers on the process of OnDemand manufacturing and its benefits to the environment.
- Create an OnDemand supply chain for retailers (partners) and direct-to-consumer channels.
Sources:
https://www.mckinsey.com/industries/retail/our-insights/fashion-on-demand
#nls2174
What an interesting article. I also enjoyed reading about mass garment customization. The article highlighted a technology called “Zozosuit”, which is a body scanner that takes measurements so that jeans, T-shirts, suits, and other basic articles of clothing will fit the person perfectly. I would assume that this helps reduce discarded clothing due to poor fits and will reduce overall waste from the fashion industry. The different use cases from various on-demand manufacturing technologies are quite diverse.
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Very interesting concept I have not heard of before. I also like the discussion of customization and the ability to add or take away small details and to ensure the perfect fit. I do wonder how expensive it is as opposed to the way we shop now. I would imagine economies of scale would drastically reduce the price of this practice becomes more widespread.
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