Taming Traffic with Tech! An Atlanta Suburb Case Study

Done by Jeremy Solomon, uni: js5636

  1. Traffic is certainly a widespread issues that is not specific to any particular location, however many regions are worse off than others when it comes to delays on roadways. Traffic causes frustration and stress, increased emissions from vehicles, and wasted time and energy (perhaps the precursor to frustration and stress). I would considers these issues of civic engagement (possibly?) and health + safety.


  • The town of Peachtree Corners, which is a suburb about 20 miles outside of Atlanta, has what they call a “Curiousity Lab” where they develop and implement smart-city-living measures, seems pretty cool and unique!
  • Through this Curiosity Lab, the town has partnered with Qualcomm and infrastructure firm Jacobs and are in the process of implementing Cellular Vehicle-to-Everything (C-V2xE) technology on some of the town’s vehicle fleet and their roadways.
  • This technology sets out to dramatically improve road safety and roadway congestion. This is accomplished by altering traffic light patterns based upon real-time demand and congestion levels. Another cool feature is that it can alter traffic signals to help first responders move more quickly to emergencies.
  • Ford has made commitments to the effort by deploying C-V2X tech in ALL of its vehicles starting in 2022!

Article Title: Atlanta suburb deploys new tech to tame traffic

Website Name: Smart Cities Dive

Website Link: https://www.smartcitiesdive.com/news/atlanta-suburb-deploys-new-tech-to-tame-traffic/601085/

3. Stakeholders include:

  • City Residents
  • First responders
  • Car Manufacturers
  • City/State/Federal Legislators to help further integrate this technology

4. I mentioned that city/state/federal legislators are stakeholders that will need to use or will be impacted by this technology. to that end, being that this is such a far reaching technology, I think that the first step would be to engage lawmakers to start encouraging and/or subsidizing the plan.

As the involved organizations presented in this article have done, the second step would be testing this technology at a small scale in private applications because there are some certain dangers involved if things don’t work perfectly in a public setting.

Thirdly, this technology would need to be beta tested also at small scale in “the real world” to ensure that there is a seamless transition from private lab testing to public testing.


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