Enables people to experience what it is like to be in a car driven by a drunk driver; consumer’s point of view is from the passenger seat.
Diageo, a large alcohol brands company is developing a platform that will be used on Facebook, YouTube, and VR headsets, as well as a sit in experience available at sporting events and concerts.
To reduce traffic death and promote safer roads and cities, Diageo partnered with the UN Institute for Training and Research to use this technology for training activities held in 15 countries starting this month (July 2016).
The VR will address issues around decisions made when drinking, with the ultimate goal to change consumer behavior to reduce harm caused by drunk driving, and to create a responsible drinking mission.
Vayner Media – creating, producing, developing, and distributing the immersive experience technology
Diageo – brands include: Johnnie Walker, Crown Royal, Bulleit and Buchanan’s, Smirnoff, Cîroc, Ketel One vodkas, Captain Morgan
United Nations Institute for Training and Research
Participants (government officials, young people)
People affected by drunk driving; pedestrians, passengers
Market technology experience to countries with the highest drunk driving incident rate
Partner with organizations to hold VR experience at events. In July 2016, the training will be brought to government officials, awareness-raising road shows for young people, and high-level conferences.
Track metrics on drunk driving rates over time to test if technology is making a difference.
Sustainability Problem: There is an increase in demand for supply chain transparency. This stems from the larger issue that there are supply chain risks which include labor and manufacturing issues, geopolitical conflict, and raw material shortages.
Interactive online mapping technologies allow companies to gain visibility into their supply chain.
Companies can use underlying data that they already collect through exisiting supplier reported data and audits.
Marks & Spenser, a U.K. retailer used this mapping technology to identify factories. When the user zooms in on a factory, information such as the factory address, number of workers, and gender of workers is shown. The technology has the ability to incorporate detailed information regarding environmental and social issues reported at each factory.
Mapping technology developers
Individuals affected in supply chains (for example, factory workers)
Developers can market supply chain technologies to businesses demonstrating that it helps companies meet internal and global sustainability goals.
Regulators have started implementing disclosure requirements in some industries and countries. Partner with goverments to ensure companies use supply chain mapping technology.
Technology developers can become involved in consumer education campaigns that promote advocacy efforts involving supply chains to promote this technology.
PrintEco’s software automatically reformats Microsoft Office documents to reduce the amount of paper used when printing. PrintFriendly’s software is similar, but is more applicable to web-based applications as it removes advertisements when printing.
2. Problem: Paper Waste
Excess amounts of paper are printed from Microsoft office and web-based applications. This problem is directly related to paper consumption, as increased amounts of paper wasted necessitates more paper consumed. Depending on where/how the paper is sourced, this could contribute to deforestation.
The technology companies, PrintFriendly & PrintEco and their employees
Customers & their employees that use paper
Partners, such as the paper manufacturer Domtar
Forest landowners who provide material to paper manufacturers
Local communities affected by forestry
Waste companies disposing of or recycling paper
4. Process for technology implementation:
Offer both free and a pay per month (no advertisement) versions of the technology available for download on company website
Foster relationships with businesses and brands that promote sustainability in order to sell the printing technology
Analyze data used for each customer, identifying time, money, and resources saved as a result of using the technology
Partner with paper manufacturers such as Domtar, for additional exposure and promotion of responsible paper life-cycle
Collaborate with competitors to reach broader customer base (PrintEco has recently sold their company to PrintFriendly)
Potentially collaborate with the government to form policies that require businesses to use the technology
Potentially create incentives for businesses to use this technology