The average email emits 4 grams of CO2


Technology/brand: Electrolux

Article title: Electrolux Now Helps Clean Our Virtual Home

Website name: PSFK


  • maintaining the internet releases as much CO2 into the atmosphere as the entire aviation industry each year
  • a lot of that energy is generated by people creating, reading and sending spam mail
  • Electrolux is a vacuum cleaner for the digital age, an app designed to help people clear out their clouds and reduce the carbon footprint of their digital space
  • There are three levels of cleaning – S M and L. S-level cleaning targets unread social and promotional emails. M adds any unread emails older than three years not sent by your personal contacts or yourself. L works like M, but includes those sent by personal contacts

Organizational stakeholders

  • Everyone who has an inbox
  • Energy companies
  • marketing agencies
  • companies that use promotional emails to get customers

Propose the first 3 steps in deploying this technology

  1. Educate the world about the amount of CO2 generated by spam mail
  2. Acquire customers through beta invitation
  3. Use feedback loop to measure the impact it has brought to planet earth

Great-looking outfit made completely from garbage


technology: recycled garbage

Brand: Adidas, Nike, G-Star

Title: It’s now possible to get a great-looking outfit made completely from garbage

Website name: Quartz


  1. Popular brands are popularizing the eco-friendly frontier by using garbage to create fashion
  2. Adidas’s collaboration with environmental group Parley for the Oceans made the above picture with ocean debris
  3. G-Star used recycled plastic to make denim with no visually discernible difference between real denim and recycled plastic denim

Organizational stakeholders: United Nations, fashion retailers, Parley for the Oceans, NGOs, consumers, marketers

3 steps

  1. Have celebrities/models wear garbage-made clothing to set the trend
  2. Use intelligent PR and marketing firms to further popularize this trend using viral campaigns and instagram
  3. Have all the retailers begin using garbage for clothes instead of regular materials

Flooring that saves lives

1) Safety and Health

2) Brand: Emergency Floor

Article title: This ‘Emergency Floor’ Is Going To Make Life Easier For Millions Of Refugees

Website name: Forbes


  • Emergency Flooring is made from recycled cargo pallets and a plastic covering that produces flooring for as little as $2 per square foot. It can be combined to fit any shelter
  • The technology is to ensure refugees with temporary housing do not have to sleep directly on the ground, exposed not only to the coldness of the soil (in harsh climates), but also to parasitic infections and other diseases that can easily spread if there’s no insulation.
  • They are in the last steps to finalize the latest prototype and produce tiles for field testing in Iraq and Nepal

3) Organizational stakeholders: USAID, UN, governments, cargo companies

4) 3 steps:

  1. Secure funding from governmental organizations like USAID
  2. Inform all NGO’s that deal with disaster relief about technology
  3. Work on business development with NGO’s to spread the use of this product

At $50, Earthquake Early Warning Device Could Ease Lives of Billions


Technology/brand: Grillo

Article title: At $50, Earthquake Early Warning Device Could Ease Lives of Billions

Website name: PSFK


  • earthquake measuring device is priced at about $20,000 but Grillo has developed something for $50 so that developing nations can afford personalized devices that warn earthquakes
  • technology is a simple cube that bypasses traditional information relay systems; has features familiar to the smartphone’ contains an accelerometer, Wi-Fi and GPS.
  • algorithms take into account nearby faults and other factors to broadcast a warning of affected areas, estimated intensities and apparent epicenter – all processed in the cloud which removes another set of infrastructure

Stakeholders: governments of developing countries, citizens

3 Steps:

  • Find efficient way of distributing knowledge of this new invention
  • Find where the technology would be best used such as developing nations that have poor earthquake detection infrastructure
  • Employ knowledge transfer program so that end users know best how to use the technology 

This German Data Center Wants To Heat Your House With Its Servers


Title: “This German Data Center Wants To Heat Your House With Its Servers.”

Website Name: FastCoExist



  • Problem: the energy that data centers use to power the Internet uses more energy than the entire country of India while most of that energy is lost as waste heat
  • Solution: Cloud & Heat, a German cloud company, stores server cabinets in houses and apartment buildings. While the servers crunch data, the excess heat is used to warm up the homes in the winter and provide hot water all year
  • Internet service is also faster when servers are distributed while also moving the data closer to the people


  • Landlords, building owners
  • Data center owners, colocation businesses, Infrastructure-as-a-Service companies
  • Energy utility companies

3 steps

  1. (People) Find engineers that know how to connect server heat pipe to fuel the home
  2. (Process) Develop a way to efficiently install cabinets of servers in apartment buildings
  3. (Technology) Functioning servers that have enough cooling to guarantee that a client’s data would function just as well if placed in a regular server farm