Problem: Textile Waste and Water Use Caused by Fabric Dying
Traditionally dying textiles causes a number of environmental problems like excessive use of water and landfill overspill due to textile waste.
Technology: “10 awesome innovations changing the future of fashion10 awesome innovations changing the future of fashion” by Melissa Breyer
One technology, digital printing, implemented by Huntsman Textile Effects, uses a process in which prints are directly applied to fabrics with printers, reducing 95% the use of water, 75% the use of energy, and reducing fabric waste. Huntsman does this with a variety of different inks like acid ink, disperse ink, pigment ink and reactive dyes, all of which use cutting-edge technology to create more sustainable products.
Huntsman tech engineers/designers
In order to implement this technology on a large-scale, a number of investors need to be introduced
Huntsman is worldwide big company, however, it only manufactures in China, Germany, India, Indonesia, Mexico, Thailand. It must be introduced to the US market and other other European countries that have a big influence in the fashion industry.
Fashion designers must begin to use the technology to introduce the innovation to the public and encourage its usage down the supply chain i.e. factories and low-end designers/retailers. For example, it has already been used by designers like Mary Katrantzou, Alexander McQueen and Basso & Brooke.