Woodoo: A Wood Alternative

Emily Tregidgo – emt2179

Source: Our Technology – Woodoo

1) Sustainability Problem: Energy, materials 

It is projected that the use of forests for timber and pulp will continue to increase in the coming years. Both timber production and pulp production can drive forest degradation and deforestation. For example, the development of “fast wood” (i.e. acacia) forests to meet increasing demand is one such driver. The practice of selective logging also drives forest degradation and deforestation. While wood can be a renewable resource if managed properly, our consumption of, demand for, and extraction of wood products can compromise the sustainability of our forests, their surrounding ecosystems, and in turn the systems that rely on these products (including the energy system).1 

2) Sustainability Technology: Woodoo 


Our Technology – Woodoo

  • Woodoo removes air and lignin from wood and replaces it with a bio-based polymer, which enhances the wood’s performance. Woodoo is then able to sell the lignin to the specialty chemistry market to mitigate Woodoo’s costs. 
  • In terms of materials, Woodoo focuses on using wood from “unused, low-grade wood species.” The end product is a translucent wood material and the product is marketed as (amongst other things) sturdier, biobased, recyclable, and weather and fire-resistant. Woodoo states that the product has “strength profile of metal and the cost profile of low-grade wood.”
  • The product is applicable for smart surfaces (and is touch-sensitive), particularly in the car and retail industries that are indexed on simultaneously decreasing their products’ weight, and improving their emissions profiles and customer experience. 
  • The product is also applicable to the construction industry – it is an alternative to premium wood (i.e. can reduce the use of endangered wood species) and can in some instances replace other materials such as concrete, glass, and steel. 

3) Stakeholders

  • Woodoo
  • Car manufacturers
  • Construction companies (particularly the materials sourcing team)
  • Consumers (car owners/drivers, building tenants)
  • Communities surrounding forests/areas with low-grade wood and the other wood sources Woodoo uses
  • Specialty chemistry market (lignin purchasers)

4) The First Three Steps in Deploying This Technology

  • Market the product to key consumers, such as car manufacturers and construction companies.
  • Ensure that the material is up to building code and standards of other industries in which this may be used. 
  • Invest in additional use cases and encourage uptake of the product at the beginning of the construction cycle – many buildings and cars generally have a long asset life, and retro-fitting those assets presents a series of challenges.




Military Spy Turned Sustainability Warrior

Sustainability Problem

It is estimated that 18 million acres of forest are permanently lost each year so the land can be used in other ways.

Technology Article


  • Drones are now being used for many things other than military objectives that can be beneficial to all humans and the planet.
  • In 2015, Cargill, one of the world’s largest agricultural companies started using drones to help monitor its commitment to zero deforestation in its palm oil supply chains in Indonesia.
  • The drones help them map, identify, and monitor environmentally sensitive areas.
  • Drones will also allow Cargill to more quickly and accurately detect burning and illegal forest clearing.
  • As drones and sensors become more advanced they can be used by Cargill and other agricultural companies to make more important decisions pertaining to sustainability.


  • Companies producing drones
  • Agricultural companies
  • Consumers of the agricultural companies products
  • Inhabitants of the countries where the drones are being used


  • Other companies follow Cargill’s lead and use drones to monitor and eliminate deforestation
  • As drones and sensors become more advanced Cargill and other companies can use them to inform other decisions beneficial to their sustainability efforts
  • As mentioned in an earlier post, drones can and are being used to inform all sorts of decisions by people, governments, and companies. Continue to find innovative ways to use them that are beneficial to society and to sustainability.

Other sources:

DuraBook Technology: Books not made of trees


The Sustainability Problem

Paper production has been partially blamed for the depletion of our forests. The publishing industry is one of these industries that use paper heavily. Companies are now looking into ways to be more sustainable.

The Technology

DuraBook technology developed by Melcher Media is a synthetic paper not made of trees. The resulting paper made of plastic fibers is durable, recyclable and waterproof. In technical terms it is a “technical nutrient” or it can be re-used endlessly and upcycled.

The special paper was used to publish “Crade to Cradle”, a book about reimagining the way we produce things to consider the whole product lifecyle.


  • Publishing companies
  • Paper suppliers
  • Consumers
  • Recycling companies


  1. Cost analysis to ensure that books using this material will not result in very high price tags
  2. Inform / educate retailers and consumers about this new material and convince them of the benefits
  3. Educate recyclers about this material to ensure they know how to handle the material (don’t recycle it like regular paper)


Cradle to Cradle


This Book Is Not a Tree